Why I started
It started as wanting to show people how I saw things. Food first — the way light sits on something just cooked — then fashion, then everything else. Somewhere in going deeper I realised this wasn't just mine to keep: brands have the same problem, a thing they've made and a gap between how it looks and how it should feel.
That's the job now. Whether you're a name everyone knows or three months old with one product, you built it a certain way for a reason. My work is making people see it that way too.